Life Alert is launching a new line of emergency pendants. When activated, the device connects users to emergency support. These pendants are more discrete than previous versions by offering a more stylish, modern design. The jewlery-like pendants are being targeted to women over the age of 55 who have grandchildren and want to spend time with them.

project details

  • Date : Spring 2017
  • Client : Life Alert
  • Categories : Ad Campaign