Saddle Creek Records was founded in Omaha, NE in 1993 as a student project. The independent record label is named after Saddle Creek Road, a prominent street in their native city. The label works with musicians who they believe are authentic with the talent to captivate and transform culture at large. The group recently opened an online store on their website selling their artists’ records directly to consumers. In order to call attention to this new venture, Saddle Creek is looking to have a series of digital ads created. These advertisements will be used online to direct users to their on-line record store.